In the fast-paced world of Amazon advertising, brands rely heavily on digital professionals who can manage their pay-per-click campaigns with precision. One such critical role is the Amazon PPC Manager. If you’re an Amazon seller looking to boost your ads performance or an aspiring marketer curious about this role, this guide covers everything you need to know.
From job descriptions and salary expectations to remote opportunities and career growth, we’ll explore how an Amazon PPC Manager fits into today’s eCommerce landscape.
Who Is an Amazon PPC Manager?
An Amazon PPC Manager is responsible for managing and optimizing Amazon Pay-Per-Click (PPC) advertising campaigns. Their primary objective is to increase product visibility and drive sales while maintaining or reducing ad spend.
This role requires a combination of analytical skills, strategic thinking, and a deep understanding of Amazon’s advertising platform. With increasing competition, more sellers are hiring dedicated Amazon PPC Managers to stay ahead.
Amazon PPC Manager Job Description
Here is a detailed breakdown of a typical Amazon PPC Manager job description:
- Keyword Research: Discovering high-performing, relevant keywords for ad targeting.
- Campaign Creation: Setting up Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
- Bid Management: Adjusting keyword bids to improve cost-per-click and ad placements.
- Performance Tracking: Analyzing ad reports, ACoS (Advertising Cost of Sales), ROAS (Return on Ad Spend), and CTR (Click Through Rate).
- A/B Testing: Running split tests on creatives and keywords to refine strategy.
- Competitor Analysis: Keeping an eye on market trends and competitor ad strategies.
- Budget Planning: Allocating budget across campaigns for maximum ROI.
These responsibilities make the Amazon PPC Manager a crucial part of any eCommerce advertising strategy.
Why Are Amazon PPC Managers in High Demand?
With over 9 million sellers on Amazon globally, advertising has become a necessity, not a luxury. Sellers who want to scale faster rely on Amazon ads, and efficient ad management can make or break profitability.
This demand has led to a rise in Amazon PPC Manager hiring, with businesses now prioritizing this role internally or through external agencies.
Whether it’s a junior Amazon PPC manager just entering the field or a senior Amazon PPC manager handling large-scale campaigns, the role offers immense value.
Amazon PPC Manager Salary in 2025
The compensation for Amazon PPC Managers varies depending on experience, company size, and location.
Global Salary Overview:
- United States:
Entry-level salaries start from $45,000/year, while experienced managers earn up to $100,000/year or more. - United Kingdom:
£30,000 to £70,000 per year depending on experience. - Pakistan, India & Southeast Asia:
Ranges from $500 to $3,000/month, often for remote work opportunities.
Factors Influencing Salary:
- Certification in Amazon Ads or Google Ads
- Years of PPC experience
- Proven campaign success metrics (e.g., reducing ACoS)
- Ability to handle large advertising budgets
Amazon PPC Manager Jobs: Where to Find Opportunities
Whether you’re looking for in-house positions or freelance gigs, Amazon PPC Manager jobs are widely available on platforms like:
- LinkedIn Jobs
- Indeed
- Upwork
- Fiverr
- Amazon Service Provider Network
Many eCommerce agencies also post frequent openings, particularly in the US, UK, and remote global teams. Remote work is on the rise, which makes Amazon PPC manager remote jobs increasingly popular.
Amazon PPC Manager Remote Jobs: A Growing Trend
The post-COVID workforce has shifted. Many Amazon sellers are now comfortable hiring remote professionals to handle PPC management.
Advantages of Remote PPC Jobs:
- Flexible working hours
- Access to global clients or agencies
- Competitive salary, often higher than local industry standards
- Opportunity to work on international Amazon marketplaces (US, UK, DE, etc.)
Platforms like Upwork, Toptal, and even specialized Amazon marketing agencies are hiring remote talent with PPC expertise.
Skills Required to Succeed as an Amazon PPC Manager
To be successful in this role, you need a blend of technical, analytical, and communication skills.
Key Skills:
- Proficiency in Amazon Advertising Console & Seller Central
- Strong knowledge of keyword research tools (Helium 10, Jungle Scout, DataDive)
- Excel and Google Sheets for data analysis
- A/B testing experience
- Understanding of customer psychology and buying behavior
- Excellent reporting and communication skills
Optional but valuable: Certifications from Amazon Ads, HubSpot, or Google Analytics.
Junior Amazon PPC Manager vs. Senior Amazon PPC Manager
Understanding the difference between junior and senior roles can help both job seekers and businesses structure their teams more effectively.
Junior Amazon PPC Manager:
- Usually 0-2 years of experience
- Works under supervision
- Handles small accounts or supports senior team
- Focuses more on execution than strategy
Senior Amazon PPC Manager:
- 3+ years of experience
- Oversees PPC team or account managers
- Develops campaign strategy and budget plans
- Consults with clients or internal leadership
As you gain more experience, your responsibilities shift from tactical to strategic, often involving training juniors or even leading an entire PPC department.
How to Become an Amazon PPC Manager
Whether you’re shifting from general digital marketing or starting fresh, here’s a step-by-step roadmap:
- Learn the Basics: Understand how Amazon’s ad system works (Sponsored Products, Brands, etc.).
- Take Courses: Enroll in PPC-focused training on Udemy, Coursera, or Amazon Ads Learning Console.
- Get Certified: Earn Amazon PPC certifications to build credibility.
- Practice on Dummy or Small Accounts: Volunteer or start freelancing at lower rates to build a portfolio.
- Apply for Internships or Junior Roles: Start small and work your way up.
- Stay Updated: Amazon regularly updates its ad tools, so staying current is crucial.
Tips for Sellers: Should You Hire an Amazon PPC Manager?
If you’re an Amazon seller struggling to scale, here are some signs it might be time to hire:
- You’re spending money on ads but not seeing a return.
- You can’t keep up with campaign optimizations.
- You’re launching new products and need aggressive visibility.
- Your ACoS is consistently too high.
Hiring a PPC manager—whether junior or senior—can give your brand the marketing boost it needs.
Questions to Ask When Hiring an Amazon PPC Manager
Before hiring, make sure to vet the right candidate. Here are a few questions to ask:
- Can you show case studies or past results?
- How do you reduce ACoS while increasing ROAS?
- What tools do you use for campaign optimization?
- Do you have experience in managing ads in my product category?
- Can you handle multiple marketplaces (e.g., US, UK, CA)?
Their responses can help you gauge their experience and technical skill.
Future of Amazon PPC Management
As Amazon evolves its advertising platform, so will the demand for PPC experts. We can expect:
- Increased automation (AI-driven bidding)
- Advanced analytics with Amazon Marketing Cloud (AMC)
- Tighter integration with external platforms like TikTok, Meta, and Google
- More cross-market campaigns for global selling
Staying ahead means continued learning, adaptation, and strategic thinking.
Conclusion
The role of the Amazon PPC Manager is more important than ever. From handling ads to boosting visibility and driving profit, this expert can make a real difference in an Amazon brand’s journey.
Whether you’re an eCommerce seller looking to hire or a digital marketer aiming for a career shift, understanding this role opens the door to new growth opportunities in 2025 and beyond.